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lesson 2.1 What is On-Page SEO

On-Page SEO

the practice of optimizing web pages to rank higher in search engines

 

it revolves heavily around optimizing pages for search intent

 

and involve creating and optimizing HTML tags like titles and meta descriptions

 

what on page SEO is and what it is not

 

on page seo is not about:

1/ stuffing exact match keywords

2/using your keyword a specific number of times on the page

3/meeting a minimum word count

 

what on page seo is today

1/the goal of your pages should be to satisfy the searcher's intent

>how? the 3C's of seach intent

>>content type

>>content format

>>content angle

2/your content needs to address the things people expect to see

3/you need to nail items like:

>>titles

>>subheadings

>>internal linking

>>readability

>>the content itself

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