keyword research
the process of finding keywords that people are searching for in search engines
1.generate keyword ideas <<주로 이거 다룰거임
2.validate whether those keywords are worth going after
key word ideas 위해서 i need a keyword research tool
keyword research tools
>>show you information on keywords
V search volume
V keyword difficulty scores
V other SEO metrics
>>they should help you discover potential topics worth going after
SEED KEYWORD
a broad keyword related to your niche
go keyword tool and add a few seeds for our site
ex) if you have golf site (seed key word >> golf balls , golf clubs. golf hats
and you will see many keyword in phrase match
so you need to filter them
WHEN CHOOSING KEYWORD
1.we want keywords that have search demand
2.keywords with traffic potential
3.keywords with business potential
4.we need to be able to match search intent
5.we want to know how hard it ll be to rank at the top of google for that keyword
for 1.we want keywords that have search demand
>Search volume minimum at least 300 montly
for 2.keywords with traffic potential
traffic potential mor reliable metric than search volume bc not all searches result in clicks. we want traffic not search at the end
to see that, you need to look at the top ranking pages traffic.
for 3.keywords with business potential
traffic and
you need to check 4.we need to be able to match search intent
for 4.we need to be able to match search intent
in top raking, almost all of top raking pages are ecommerce category pages
>searches are shopping mode
come back to the business potential
keyword value
3.business potential of the keyword or topic3 2 1 점수를 매겨서 순위를 정해라어떻게 정하는데?
좀더 중요한 토픽일 수록 높은 점수
뭐가 중요한 토픽인데?
1.구매 의사가 있는가?
2.뭘 구매 할 지 아는가?
3.제품을 추천하기 쉬운가?
4.키워드랑 연관되어 있는가?
다 걸러냈으면 키워드 리스트에 추가해주면 되는데
전부 다 추가하려면 시간이 많이 드니까 여기 팁이 있음
KEYWORD MODIFIER
1.add on to a base keyword.
ex) if our base keyword is "golf hats" we can modify this keyword by adding
"best""top" or current year.
like "best golf hats" "top golf hats" " 2024 golf hats"
modifer 는 search intent 에 대해 많은 것을 알려주기도 하는
best- 비교가 이루어져야함 > searches are looking for listicle blog posts with variouse
differnt product recommendations
how,what- informational content (blog posts,videos with step-by-step tutorials )
WE CAN FILTER THIS LIST DOWN TO
A/keywords that likely have business potential
B/keywords where we can match searcher intent
ex) "best" "top" "vs " "review"
>>this keyword would bring up topics where we can organically recommend product
ex)"how","what","who","where","why","guide","tutorial"
>>we can apply the list to find informational topics that we could write about on our blog.
하지만 좋은 키워드가 항상 너의 seed 키워드를 포함하고 있지는 않다
>그렇다면 seed 키워드를 포함하지 않은 건 어떻게 찾는데?
look at pages that drive the most traffic to your competitor's site
to find these competitors
click my keyword > traffic share >by domain
click on the caret beside a domain
click top pages
that send the most search traffic to a website
in the list you can find keyword dont contain our seed
公開 秘密 回答登録
kmh
kmh
keyword research
the process of finding keywords that people are searching for in search engines
keyword research
1.generate keyword ideas <<주로 이거 다룰거임
2.validate whether those keywords are worth going after
key word ideas 위해서 i need a keyword research tool
keyword research tools
>>show you information on keywords
V search volume
V keyword difficulty scores
V other SEO metrics
>>they should help you discover potential topics worth going after
SEED KEYWORD
a broad keyword related to your niche
go keyword tool and add a few seeds for our site
ex) if you have golf site (seed key word >> golf balls , golf clubs. golf hats
and you will see many keyword in phrase match
so you need to filter them
WHEN CHOOSING KEYWORD
1.we want keywords that have search demand
2.keywords with traffic potential
3.keywords with business potential
4.we need to be able to match search intent
5.we want to know how hard it ll be to rank at the top of google for that keyword
for 1.we want keywords that have search demand
>Search volume minimum at least 300 montly
for 2.keywords with traffic potential
traffic potential mor reliable metric than search volume bc not all searches result in clicks. we want traffic not search at the end
to see that, you need to look at the top ranking pages traffic.
for 3.keywords with business potential
traffic and
you need to check 4.we need to be able to match search intent
for 4.we need to be able to match search intent
in top raking, almost all of top raking pages are ecommerce category pages
>searches are shopping mode
come back to the business potential
keyword value
3.business potential of the keyword or topic
3 2 1 점수를 매겨서 순위를 정해라
어떻게 정하는데?
좀더 중요한 토픽일 수록 높은 점수
뭐가 중요한 토픽인데?
1.구매 의사가 있는가?
2.뭘 구매 할 지 아는가?
3.제품을 추천하기 쉬운가?
4.키워드랑 연관되어 있는가?
다 걸러냈으면 키워드 리스트에 추가해주면 되는데
전부 다 추가하려면 시간이 많이 드니까 여기 팁이 있음
KEYWORD MODIFIER
1.add on to a base keyword.
ex) if our base keyword is "golf hats" we can modify this keyword by adding
"best""top" or current year.
like "best golf hats" "top golf hats" " 2024 golf hats"
modifer 는 search intent 에 대해 많은 것을 알려주기도 하는
best- 비교가 이루어져야함 > searches are looking for listicle blog posts with variouse
differnt product recommendations
how,what- informational content (blog posts,videos with step-by-step tutorials )
WE CAN FILTER THIS LIST DOWN TO
A/keywords that likely have business potential
B/keywords where we can match searcher intent
ex) "best" "top" "vs " "review"
>>this keyword would bring up topics where we can organically recommend product
ex)"how","what","who","where","why","guide","tutorial"
>>we can apply the list to find informational topics that we could write about on our blog.
하지만 좋은 키워드가 항상 너의 seed 키워드를 포함하고 있지는 않다
>그렇다면 seed 키워드를 포함하지 않은 건 어떻게 찾는데?
look at pages that drive the most traffic to your competitor's site
to find these competitors
click my keyword > traffic share >by domain
click on the caret beside a domain
click top pages
that send the most search traffic to a website
in the list you can find keyword dont contain our seed
